A version of this article previously appeared in the Wall Street Journal. “With a name like Smucker’s, it has to be good.” Really? If Smucker’s can annually generate hundreds of millions in sales for a variety of food products, there is little risk that a mediocre company or product name will preclude you from achieving similar success. The value of an ideal name, attached to a product or company that does not deliver an economically viable value proposition, is zero. Beyond names, the only thing you should spend less time obsessing over is your logo. Thus, do not obsess during the naming process. Instead, expeditiously pick a reasonable moniker and then get back to work delivering value to your customers.
A version of this article previously appeared in Forbes. One of my top former students, Fredi Fernandez, recently sent me a compelling email. After studying at UC Santa Barbara's entrepreneurial program, he returned to Spain, excited to start a venture and make a positive impact on his homeland. He founded Alpha Origins in 2011. Although he has helped a number of startups gain traction, he is now questioning if he should flee Spain, given the recent passage of the unprecedented Exit Tax, which seeks to tax potential, unrealized wealth. Fredi's email is worth reading, as it reinforces how lucky American entrepreneurs truly are. It is difficult to not be moved by his passionate desire for his country to share the entrepreneurial spirit that he experienced during his stay in California. One could certainly argue that the US government could be more business friendly. However, when compared to the anti-startup environment prevalent in Spain, the relative degree to which entrepreneurship is an indelible aspect of American society is undeniable.
A version of this article previously appeared in Forbes. In his premier film appearance in the blaxploitation send-up “I’m Gonna Git You Sucka,” Chris Rock inadvertently addresses a key pricing challenge faced by most entrepreneurs. Watch this 93-second clip and see if you can identify the pricing pitfall addressed in this humorous snippet. Caution: contains a bit of profanity (it is Chris Rock, after all).
A version of this article previously appeared on Forbes. Standing on the courthouse steps, moments after receiving his permanent residency Green Card, John Lennon was asked if he harbored a grudge against the Nixon Administration for tapping his phone, putting him under surveillance and mounting a multi-year attempt to deport him. Without missing a beat, John smiled and said, “Time wounds all heels.” Truer words were never spoken.
A version of this article previously appeared in Forbes. It is common sense that entrepreneurs should cultivate friends outside of work. However, too often, entrepreneurs allow their non-work friendships to wither, as they struggle to maintain a healthy relationship with their family while nurturing their startups. Although difficult, cultivating friendships beyond your office can actually make it easier to deal with the stress of your startup because such friends offer a degree of objectivity that family and co-workers cannot provide.
A version of this article previously appeared on Forbes. A number of my UC Santa Barbara entrepreneurial students have asked my opinion of Robert Greene's The 48 Laws Of Power, prompting me to check it out. Given the book's commercial success, I had high hopes. Sadly, I was disappointed by Greene's Machiavellian cynicism. When I later learned that Mr. Greeene wrote the book while struggling to suceed as a Hollywood screenwriter, I wasn't surprised. A more accurate title for the book is: 48 Ways To Be A Worldclass Douchebag.
Imagine what it would be like to run your startup like a divided government. Approximately half the company would fervently execute your plans, even when they obviously made no sense. The other half would obstruct your recommendations, including those clearly in the company's best interest. Sound insane? Welcome to the next two years of American politics. A lame duck President and a divided government. However, it doesn't have to be two years of rancor and zero results. Divided governments, as well as divided corporations, have historically rallied behind strong leadership that emphasizes problem solving over demagoguery and infighting. For instance, Ronald Reagan's party never held control of the House of Representatives during his presidency and Bill Clinton only had that luxury for two of his eight years in office. President Obama, Senate Majority leader-to-be McConnell and House Speaker Boehner would all be well served to internalize the following leadership aphorisms. Although the sources of this wisdom held widely different political opinions, but they all shared the fundamental understanding that a true leader represents all the members of their organization, not just those with whom they agree.
A version of this article previously appeared in Forbes. "People have always tended to segregate themselves by age, teenagers hanging around with teenagers, old people with old people..." Tom Wolfe, The Pump House Gang The secret to feeling young is to avoid age segregation and hang out with people both younger and older than yourself. To this end, I have been partaking in weekly bike rides with three gentlemen, all of whom are a generation older than me. I have written about some of the wisdom I have received from my wise friends in several mentor articles. When the Weather Channel heard about our riding group, they graciously provided us with matching jerseys to celebrate our multi-generational approach to friendship.
A version of this article previously appeared on Forbes. It is no secret that Pinterest and other social commerce sites have begun to dial in the commerce equation. These sites (so far) have managed to balance facilitating product discovery and purchase capabilities with users' desires to entertain and educate themselves without feeling like they are in a marketplace.
A version of this article previously appeared on Forbes. What happens when you release a CD in the form of a bottle of beer? Telegraph Brewing and the California band Buellton asked themselves this question and decided to answer it by doing it.