“When I looked up from the menu, I was staring into the eyes of a man who had been dead for three years.”
– Opening sentence from “Time of Terror” by Louis L’Amour
“When Speeke came at last to water, he was two days beyond death.”
– Opening sentence from “That Man From the Bitter Sands” by Louis L’Amour
Successful pulp fiction writers like Louis L’Amour had to grab their readers with their first sentence. They did not have the luxury of hoping readers would warm up to their stories after a few pages. Most pulp fiction fans flipped through the magazines before buying them and purchased the stories that grabbed them by their shirt collars and compelled them to read more.
Your startup’s press releases must be as compelling as pulp fiction. If the reader is not engaged at the outset, it is unlikely they will take the time to read the remainder of your release.