“The best time to plant a tree was 20 years ago. The second best time is right now.”
Chinese Proverb, borrowed from Scott Dinsmore’s Reading For Your Success
In the 1930’s, when Max Fleischmann (of yeast fame) brought his yacht into the Santa Barbara harbor, the local laundry trucks did the sensible thing. They lined up on the dock and patiently waited for the ship to arrive so they could get their “share” of its dirty laundry. This approach made sense to everyone; everyone except a young man named George Page, founder of Mission Linen.
Rather than wait, Mr. Page jumped in a rowboat and met the yacht before it entered the harbor. The surprised Capitan, no doubt impressed by the young man’s drive, invited Mr. Page on board. By the time the yacht anchored, Mr. Page had closed a deal which gave Mission Linen the exclusive right to clean all of the ship’s laundry, thereby shutting out all the trucks waiting at the dock.