InfoChachkie Nuggets #1 – May 22 2009

Title/Summary: How Davids (Smaller companies/teams/countries) beat Goliaths
Author: Malcolm Gladwell
infoChachkie Nuggets:

  • In war Davids beat Goliaths (forces at least 10 times as powerful) 28.5% in military conflicts during past 200 years.
  • When Davids chose to not play by the same strategies as Goliaths their win ratio went up to a stunning 63.6% ratio.
  • Small companies/weaker teams should use leg’s speed, not arm’s strength – focusing on movement, endurance, innovativeness, and perseverance.
  • Small companies can and do beat large companies when they change the rules of the game to take advantage of their natural strengths and limit exposure to their weaknesses.

Link: Click Here

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Title/Summary: The Psychology of Self-Control and Marshmallows
Author:  Jonah Lehrer
infoChachkie Nuggets:

  • Children with lower self-control were found to have worse grades, test scores, and struggled in stressful situations.
  • Personality can’t be separated from context (You can’t understand fully predict how well potential hires will work in your company unless they have past examples which are a similar situation).
  • Self-Control is mainly controlled by – Distracting yourself from getting overly obsessed with the task at hand.
  • Simple mental tricks can reduce this such as abstracting the issue-at-hand significantly improved self-control.
  • Crafting your mission statements is so critical because it gives your team a generalized method for reflecting on problems, rather than obsessing about details and making rash situations.

Link: Click Here

Title/Summary: Why Setting Goals can Backfire
Author:  Drake Bennett
infoChachkie Nuggets:

  • Enron had a hostile, dysfunctional, and ultimately criminal atmosphere created by its practice of rewarding executives based on meeting specific revenue targets.
  • Although simple numerical goals can lead to bursts of intense effort in the short term, they can also subvert the longer-term interests of a person or a company.
  • Need to have "learning goals" – one where someone pledges to come up with, for example, five approaches to a thorny problem – rather than a performance goal that assumes that the problem will automatically be solved.
  • Make sure to foster an startup environment which focuses employees on long term rewards, while setting short term goals on a flexible metrics which rewards goals being achieved with innovation and efficiency wit.

Link: Click Here

Title/Summary: Steve Blank’s personal experiences as VP of Marketing for a resurrected from bankruptcy company SuperMac.
Author:  Steve Blank
infoChachkie Nuggets:

  • Generate information from acquired customers and put it to use when crafting marketing strategy.
    • Example – Use questionnaires to understand overall customer’s needs.
    • It’s significantly valuable information to know what kind of customer liked your product enough to spend 20 minutes on the phone for a questionnaire – focus on capturing that entire customer segment if possible.
  • Make sure your marketing staff has a concrete understanding of who the customer actually is, not who they think he might be.
    • The marketing department can get completely disconnected from the target customers their marketing too, if no one is guiding them and if it’s not in their job description.

Link: Click Here/

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Michael Cole is a Program Manager for the Online Marketing Company RevUpNet LLC. He also does the web development for the blog infoChachkie.
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