Smart Audio – A Lucrative Platform… If You Figure Out How To Leverage It

A version of this article previously appeared in Forbes.

My adult daughter recently visited us for a few weeks and she brought along a good friend… Alexa. My wife quickly adopted Alexa as a member of the family, relying on her for recipes, jokes, telling the time, predicting the weather and, of course, playing music.

When my daughter returned to her home, my wife joked that she felt guilty because she missed Alexa nearly as much as she missed our daughter.

According to a recent survey of smart audio users by NPR and Edison Research, my wife’s obsession is not outside the norm. America is smitten by smart audio / smart speakers (the terms are used interchangeably by industry analysts), making it the gift of the 2018 Holiday Season. The entire report is available HERE.

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