The Best/Worst Movie Of All Time Is A Killer Guide To Startup Success (And Failure)

A version of this article previously appeared in Forbes.

Earlier this year, a decade and a half after the Citizen Kane of bad movies was released, Tommy Wiseau’s The Room returned to 600-theaters. Although a cult favorite for over a decade, The Room broke into the mainstream with the 2017 release of James Franco’s The Disaster Artist, which tells the improbable true story of how Wiseau financed, wrote, directed, cast and starred in The Room.

The Room has the distinction of initially failing abysmally and subsequently succeeding on a global scale. Unlike typical ventures that either succeed or fail in a binary sense, The Room embodies lessons that are instructive to both entrepreneurial success and failure.

Continue reading “The Best/Worst Movie Of All Time Is A Killer Guide To Startup Success (And Failure)”

Guerilla Marketing: An Empty UPS Envelope Doubled This Company’s Sales

A version of this article previously appeared in The Wall Street Journal.

What would you do if you opened a UPS envelope and there was nothing inside?

A scrappy startup inadvertently answered this question when they accidentally mailed several hundred empty UPS envelopes. Note: the company has asked to remain anonymous, as they don’t want to alert their competitors to the success of their Stealth Campaign.

Continue reading “Guerilla Marketing: An Empty UPS Envelope Doubled This Company’s Sales”

Follow John’s Startup Oriented Twitter Stream!


Follow John’s Startup Oriented Twitter Stream. He promises to never Tweet about sunsets, kittens or awesome burritos.

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