A version of this article previously appeared in Forbes.
Earlier this year, a decade and a half after the Citizen Kane of bad movies was released, Tommy Wiseau’s The Room returned to 600-theaters. Although a cult favorite for over a decade, The Room broke into the mainstream with the 2017 release of James Franco’s The Disaster Artist, which tells the improbable true story of how Wiseau financed, wrote, directed, cast and starred in The Room.
The Room has the distinction of initially failing abysmally and subsequently succeeding on a global scale. Unlike typical ventures that either succeed or fail in a binary sense, The Room embodies lessons that are instructive to both entrepreneurial success and failure.