Article first published as Isaac Garcia - Taking Down Microsoft on Technorati.
Messenger: Isaac Garcia, Co-Founder and CEO of Central Desktop, former Co-Founder of Upgradebase.
Central Desktop was founded in 2005 to provide an easy-to-use, SaaS collaboration solution to the SMB market. The company initially focused on self-serve users who purchased the solution online, competing with the likes of Basecamp and GoPlan. However, over the past several years, Central Desktop's collaboration software has increased in functionality such that it is now a credible competitor to Microsoft's SharePoint.
In the interview below, Co-Founder and CEO of Central Desktop, former Co-Founder of Upgradebase, discusses this transition and what it feels like to be in Microsoft's crosshairs.
You can watch the video below or watch it on YouTube by clicking here:
What follows is a summary which paraphrases the interviewee's responses. For exact quotes, watch the video.
Value Prop Twitter Style: Central Desktop is: "a cloud-based social collaboration platform for businesses."