Interview Archive

Tal Siach is a life-long serial entrepreneur who has mastered social media as a guerrilla marketing tool. In my recent interview with Tal, he describes...

How Tal Siach Found The World’s Ugliest Facebook Profile

Tal Siach is a life-long serial entrepreneur who has mastered social media as a guerrilla marketing tool. In my recent interview with Tal, he describes how his actions encouraged Intuit to play nice with Mint. He also describes how he used Digg to discover the ugliest person on Facebook.
As part of UC Santa Barbara's Distinguished Lecture Series, serial entrepreneur and noted venture capitalist Mark Suster recently shared his advice with a large crowd...

Mark Suster’s Advice To Emerging Entrepreneurs – “Do Not Do, As I Have Done”

As part of UC Santa Barbara's Distinguished Lecture Series, serial entrepreneur and noted venture capitalist Mark Suster recently shared his advice with a large crowd of emerging entrepreneurs. Mark is a Partner at GRP Partners and authors one of the most widely read startup blogs, BothSidesOfTheTable. Mark framed his comments around the major mistakes he made during his early ventures. By focusing on what he would do differently now, he was able to humbly convey a number of impactful lessons to a captivated audience of budding entrepreneurs.
I recently had the pleasure of speaking with Steve Blank, author of Four Steps To The Epiphany, Stanford Professor and noted entrepreneur. Steve was very...

Steve Blank Discusses: The Ideal Venture Capitalist

I recently had the pleasure of speaking with Steve Blank, author of Four Steps To The Epiphany, Stanford Professor and noted entrepreneur. Steve was very generous with his time, allowing us to cover a variety of topics during our Skype conversation. The subject discussed in the video below is Steve’s belief that Venture Capitalists should begin their careers as operational entrepreneurs.
I recently reviewed Brad Feld and Jason Mendelson’s book Venture Deals, in THIS ENTRY. I concluded that it is an effective tool for leveling the...

Want To Be A TechStar? Read Brad Feld and Jason Mendelson’s New Book: Venture Deals

I recently reviewed Brad Feld and Jason Mendelson’s book Venture Deals, in THIS ENTRY. I concluded that it is an effective tool for leveling the playing field between sophisticated investors and emerging entrepreneurs. I have subsequently recommended the book to number of students as well as emerging entrepreneurs, all of whom expressed positive feedback. Thus, I was excited when Brad agreed to chat with me via Skype to discuss the book’s genesis, along with the reaction of his fellow venture capitalists to the book’s revelation of numerous fundraising “secrets.”
In Everything (Including Startups) Is A Remix, I discuss the brilliant series of films created by Kirby Ferguson, which focus on the origin of creativity...

(Re)Mixing It Up With Entrepreneurial Filmmaker, Kirby Ferguson

In Everything (Including Startups) Is A Remix, I discuss the brilliant series of films created by Kirby Ferguson, which focus on the origin of creativity in music, film and business. Kirby’s videos entertainingly illustrate that the building blocks of creativity, irrespective of the creation, are: copying, combining and transforming. In my recent interview with Kirby, he discusses the origin of his videos and how he called upon his entrepreneurial muse to bootstrap their creation. His tenacity and persistence are instructive to emerging entrepreneurs.
Article first published as Len Short (Red)ily Discusses Google, Bono and Steve Jobs on Technorati Len Short is truly an online marketing pioneer, heading up...

Len Short (RED)ily Discusses Google, Bono & Steve Jobs

Article first published as Len Short (Red)ily Discusses Google, Bono and Steve Jobs on Technorati Len Short is truly an online marketing pioneer, heading up marketing at Charles Schwab, AOL and then (PRODUCT)RED. He is now leading Chug, a car buying search engine, as its Founder and CEO. Before his career moved online, Len worked on major marketing campaigns for credit card companies and rolled out MCI's highly successful "Friends and Family" marketing campaign.   I recently caught up with Len outside of George Lucas' Skywalker Ranch. He was kind enough to conduct a video interview from his car. Fortunately, he spoke with me while he was parked and not careening down the highway. Unfortunately, his iPhone flipped his image to landscape mode. Despite this technical glitch, I opted to publish our discussion, given the high-quality content of his comments. If watching the video is too distracting, simply minimize the screen and listen to Len's insights as you would a podcast. You can watch my interview with Len below or on YouTube here: http://youtu.be/ivJhv6g7bA0  
Nearly one year ago, I published my first infoChachkie interview, with Kevin O’Connor, Co-Founder of FindTheBest.  At that time, I was not utilizing video. Thus, I...

Kevin O’Connor Discusses The Secrets Of Success

Nearly one year ago, I published my first infoChachkie interview, with Kevin O’Connor, Co-Founder of FindTheBest.  At that time, I was not utilizing video. Thus, I was very excited when Kevin graciously agreed to make an encore appearance via Skype. If you care to review my prior discussion with Kevin, you can do so HERE. Before starting FindTheBest, Kevin was the Co-Founder and CEO DoubleClick (sold to Google, $3.1B and a seed investor ISS (sold to IBM, $1.3B). He is truly an Internet pioneer, having also been a seed investor in 1-800 Flowers and HotJobs. He jokes that in the photo below, he was the only guy who could get up on the file cabinet. You may recognize a few other folks in this photo, including: Jeff Bezos, Jerry Yang and Steve Jobs. You can watch my video interview with Kevin below or on YouTube here: http://youtu.be/is3NrWti6aI
Note: This is the fourth installment of an ongoing Guerilla Marketing series. The other installments address: 1)  FUEL’s use of faux Monks dominates the social...

DoubleClick’s Guerilla Marketing Legacy

Note: This is the fourth installment of an ongoing Guerilla Marketing series. The other installments address: 1)  FUEL’s use of faux Monks dominates the social consciousness of a major media tradeshow 2) TestFlight’s clever distribution of free meals garners Steve Jobs’ attention 3) Social Stay’s failed attempt to utilize parcours to liven up a hospitality tradeshow nearly lands them in jail Before it became a monolithic, multi-billion dollar organization, DoubleClick was a wily, nimble startup. In those early days, the DoubleClick team used a variety of guerilla marketing tactics to rise above the chaos endemic in the online ad world during the Internet’s nascent evolution.
I recently spoke with Marten Mickos, the former CEO of MySQL and current CEO of Eucalyptus Systems, the leader in private cloud platforms. Eucalyptus’ underlying...

Opening The Cloud: Marten Mickos, CEO of Eucalyptus Systems

I recently spoke with Marten Mickos, the former CEO of MySQL and current CEO of Eucalyptus Systems, the leader in private cloud platforms. Eucalyptus’ underlying technology was developed at UC Santa Barbara. Since its origin as an academic research project in 2007, Eucalyptus has become the dominant open source cloud solution, boasting over 25,000 clouds formed. According to Marten, “We enable companies to run, within their own firewall, a cloud that behaves exactly like the public clouds, exactly like Amazon. So there is benefit of a running a cloud in-house, you have your own servers but you get full elasticity and you can shift workloads between your various applications.” You can watch my interview with Marten below or on YouTube here: http://youtu.be/B7CIUFSbQwU
Article first published as An Enchanting Conversation With Guy Kawasaki on Technorati. Guy’s latest book, Enchantment, was released in March of 2011, to overwhelmingly upbeat...

An Enchanting Conversation With Guy Kawasaki

Article first published as An Enchanting Conversation With Guy Kawasaki on Technorati. Guy’s latest book, Enchantment, was released in March of 2011, to overwhelmingly upbeat reviews. Of the 225 customer reviews currently posted on Amazon, over 90% are highly positive. I enjoyed the book as well, as evidenced by the review I wrote at the time of its release, which you can read HERE. I even plan to use it in my upcoming UC Santa Barbara Entrepreneurial Selling class. As Guy notes in the accompanying video interview, his primary goal with Enchantment is to reach a broader audience, beyond the high-tech, startup world. According to Guy, “It has been very satisfying to hear from people who never heard of me before. It wasn’t the Guy fan base. I’d like to expand beyond that. I want this book to be the equal to How To Win Friends And Influence People, by Dale Carnegie.” To this end, Guy has written a book that can be used by anyone seeking to further their cause; from startups, to non-profits, to public policy issues to getting a job. You can watch the video interview with Guy below or on YouTube here: http://youtu.be/E-44eylGb2I
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