Article first published as An Enchanting Conversation With Guy Kawasaki on Technorati.
Guy’s latest book, Enchantment, was released in March of 2011, to overwhelmingly upbeat reviews. Of the 225 customer reviews currently posted on Amazon, over 90% are highly positive.
I enjoyed the book as well, as evidenced by the review I wrote at the time of its release, which you can read HERE. I even plan to use it in my upcoming UC Santa Barbara Entrepreneurial Selling class.
As Guy notes in the accompanying video interview, his primary goal with Enchantment is to reach a broader audience, beyond the high-tech, startup world. According to Guy, “It has been very satisfying to hear from people who never heard of me before. It wasn’t the Guy fan base. I’d like to expand beyond that. I want this book to be the equal to How To Win Friends And Influence People, by Dale Carnegie.”
To this end, Guy has written a book that can be used by anyone seeking to further their cause; from startups, to non-profits, to public policy issues to getting a job.
You can watch the video interview with Guy below or on YouTube here: http://youtu.be/E-44eylGb2I