John Greathouse

Hands-On Startup Advice

A version of this article previously appeared in Forbes.

I recently enjoyed John Covach’s History Of Rock Coursera course. In an early lecture, he explains how the Nazis’ desire to protect Hitler from assignation led to the invention of recording technology that was ultimately used by musicians to create multi-track recordings, such as the Beatles’ Sgt. Pepper’s Lonely Hearts Club Band.

This story of technology diffusion is illustrative of the Hummingbird Effect, in which a technological innovation results in unintended, non-obvious outcomes. Entrepreneurs who study historical Hummingbird Effects are better positioned to anticipate the unintended, non-obvious consequences spawned by today’s technologies.

Continue reading “How Trying To Assassinate Hitler Led To The Beatles’ Sgt. Pepper” →

A version of this article previously appeared in Forbes.

Marcia Brown’s 1947 retelling of the classic French folktale Stone Soup is a de facto playbook for how to start a venture.

In Ms. Brown’s version of this oft-told tale, three soldiers enter a small town during a time of war. Initially, all of the villagers flee to their modest homes and shun the soldiers’ request for food and lodging. However, the villagers do not realize that these travelers are not merely foraging soldiers. They soon learn that they are entrepreneurs who will launch a magical venture that involves a restorative meal, a communal celebration and reassurance that better days are ahead.

Continue reading “Parenting An Entrepreneur – This Folktale Will Teach Your Children To Create Something From Nothing” →

 

A version of this article previously appeared in Forbes.

“Point of view is worth 80 IQ points.”

Alan Curtis Kay, Personal Computer Pioneer

I recently was asked to speak at an all-hands meeting at one of my portfolio companies, Earnest Research. I always enjoy such opportunities, as it allows me to share my point of view as a startup veteran with millennials on the front-end of their careers.

When I was running my startups, I seldom took time away from nailing my daily To Do’s to objectively evaluate my team’s progress. Thus, as a serial offender of entrepreneurial myopia, I appreciate the perspective an experienced outsider can share regarding a venture’s true status.

Continue reading “If I’d Only Known Then… A Boomer’s Millennial Pep Talk” →

I was pleased and proud when I learned that two of my former UC Santa Barbara students, Sieva Kozinsky, Founder of StudySoup and Eric Posen, Co-founder of Naritiv, made Forbes’ 2017 30 Under 30 list.

This caused me to wonder which schools generated the most awardees. To this end, with the help of Cameron Dennis, (one of my outstanding current students who will likely end up on the 30 Under 30 list someday), we researched the alma maters within Forbes’ startup and tech categories.

Continue reading “Which School Generated The Most Startup/Tech Forbes 30 Under 30 Phenoms?” →

This entry originally appeared at Live Your Legend.

“It is difficult to see the picture when you are inside the frame.”
Eugene Kleiner, Co-founder Kleiner, Perkins, Caufield & Byers

A small percentage of people in each free-market society generate the jobs for everyone else. These entrepreneurs do not risk everything, work outrageous hours and put themselves under extreme pressure because they want to.  They certainly do not do it for the promise of riches. They do it because they have to, because they are driven to create something from nothing. Continue reading “Entrepreneurship Is A Compulsion, Not A Choice” →