“Contrariwise,” continued Tweedledee, “If it was so, it might be; and if it were so, it would be; but as it isn’t, it ain’t. That’s logic.”
Lewis Carroll, from Through The Looking Glass
Entrepreneurs often must take counter-intuitive, contrarian positions in order to succeed. As noted in Entrepreneurship Is A Compulsion, entrepreneurs often view the world from a slightly different vantage point, rejecting the oxymoronic term Conventional Wisdom.