In his book, The Map of Innovation
, DoubleClick Co-founder Kevin O’Connor emphasizes the importance of describing your adVenture in clear and concise terms. Kevin is currently the Managing Partner at ScOp Venture Capital.
When discussing his book, Mr. O’Connor often gives the audience a quiz similar to that shown below.
Select the description below that describes an actual software product.
A. Assimilated, zero-administration, standard database-queuing schema
B. Open-architected, workforce-neutral, productivity assimilator
C. Modularly reduced Graphical User Interface heuristic
D. Profit-focused, fault-tolerant encoding interface
If you can select the legitimate product from the list above, you are well on your way to buzz-cutting through the forest of buzzword BS.
Continue reading “Buzz Kill – Entrepreneurs Cannot Afford To Muddle Their Message With Empty Catchphrases” →