About Author: John Greathouse

Posts by John Greathouse

The following guest post comes from the blog of GraphEffect. GraphEffect has delivered billions of impressions, millions of fans and unparalleled ROI for a variety of...

Holy Viral Attribution, Batman! Why Social Gets to Win

The following guest post comes from the blog of GraphEffect. GraphEffect has delivered billions of impressions, millions of fans and unparalleled ROI for a variety of global brands on Facebook and Twitter, including: American Express, Disney, Walmart Bacardi and VISA. I an investor in GraphEffect via Rincon Venture Partners. At the Ad:Tech conference in April, our very own CEO James Borow gave a pretty awesome speech about why social gets to win, emphasizing the new tracking phenomenon of viral attribution. But before we get ahead of ourselves, let’s start at the beginning.
The following guest post is from Eric Greenspan, Founder and CEO of MakeItWork, a consumer facing, in-home tech support service. Entrepreneurs are inundated with success...

Make It Work- the real story

The following guest post is from Eric Greenspan, Founder and CEO of MakeItWork, a consumer facing, in-home tech support service. Entrepreneurs are inundated with success stories, but far less is written about ventures that do not succeed. Success has many fathers, failure is an orphan.  Most entrepreneurs do not have the guts to publicly discuss a venture gone awry. However, Eric recently posted the following insights on his blog. Much can be learned from success, but much more can be learned from failure.  11 years and 8 months of commitment, my life savings, every available dollar on every credit card, line and loan, and a promise to my children of a future, gone. The real story behind Make It Work’s demise isn’t exciting. It’s simply about a team of dedicated individuals that failed. We failed because the industry we were in changed over the years. We failed because the economy has drastically fallen since 2008, particularly in the consumer sector. We failed because Apple invented the iPad and the Genius Bar. We failed because Microsoft finally got Windows right. We failed because we tried. We gave it everything we had and it in turn, it took everything we had.
Coull Offers Advertisers Video Skimlinks This article originally appeared on Forbes HERE. As noted in YouTubers Come Of Age - Google Scores A Solid Return On...

Coull Entrepreneurs Get More Customers

Coull Offers Advertisers Video Skimlinks This article originally appeared on Forbes HERE. As noted in YouTubers Come Of Age - Google Scores A Solid Return On Its Video Development Fund, many YouTube personalities are sensitive to the nature of the ads associated with their content. Some reject pre-roll ads because they increase the viewer abandonment rate. Others shun translucent run-of-site Google ads, because they are distracting and monetize at extremely low rates. In addition, a number of advertisers have invested significant resources into creating libraries of video content which effectively communicate brand and product attributes but are incapable of eliciting a particular action, such as: clicking to a landing page, completing a lead form, or initiating a purchase. Fortunately, several startups have devised tools which make it possible for content creators to maintain the entertainment integrity of their videos while embedding relevant calls-to-action. Such solutions combine the power of a video’s capacity to inform with a direct response ad’s ability to facilitate a desired action.
Guest post.

Guest Post

Guest Post.
The following guest post is from Dan Monarko, Online Marketing Manager at The Resumator, a SaaS applicant tracking system and hiring platform trusted by many of...

6 Hiring Lessons from Vince Lombardi

The following guest post is from Dan Monarko, Online Marketing Manager at The Resumator, a SaaS applicant tracking system and hiring platform trusted by many of the fastest-growing companies in the world, including: Pinterest, Tumblr, Hootsuite, Klout, Posterous, Bitly, Atari and Mashable. I am a Board Member and an investor in The Resumator via Rincon Venture Partners. Vince Lombardi is widely considered the best football coach of all time, and ultimately may be the greatest coach in the history of all sports. He is widely accredited for his success because of his ability to inspire and motivate players, however that is only part of the story. Vince Lombardi was a truly great entrepreneurial leader. He was successful because of his ability to find players that had the passion and desire to win, which inevitably made his job easier. How can today’s entrepreneurs leverage the teachings of Vince Lombardi to identify talent that will drive the company to success?
This article originally appeared on TechCrunch HERE. My son recently tried to call one of our older relatives. He dialed the number and quickly hung up...

YouTubers Come Of Age – Google Scores A Solid Return On Its Video Development Fund

This article originally appeared on TechCrunch HERE. My son recently tried to call one of our older relatives. He dialed the number and quickly hung up with a confused look on his face. I asked him what was wrong and he replied, “I don’t know. There’s something wrong with their phone, it kept beeping.” I called the number and was amused to hear a landline busy signal, something my cell phone centric pre-teen had never encountered. My son is similarly unacquainted with cable TV. Other than the occasional NBA game, he consumes his video content via our iPad and Xbox. Most of his online viewing is spent on YouTube. He is not alone. Mark Suster, fellow venture capitalist and serial entrepreneur, has written extensively about YouTube’s evolution from dogs-on-skateboards to its current status as an entertainment medium rivaling cable television networks. Mark provides an excellent primer regarding the future of Internet TV HERE. YouTube has over 800 million monthly unique visitors who consume over 4 billion videos EACH DAY. Its evolution has resulted in a new class of entertainment entrepreneur, the creators of professional YouTube content, affectionately known as YouTubers.
Some People Are Indispensable, But No One Is Irreplaceable Reginald Martinez Jackson was also often referred to as a “hotdog” for his self-promotional antics and...

Recruit Cal Ripken, Not Reggie Jackson, To Your Startup

Some People Are Indispensable, But No One Is Irreplaceable Reginald Martinez Jackson was also often referred to as a “hotdog” for his self-promotional antics and lackadaisical on-field play. In addition to his reputation as a showoff, Reggie was renowned for deriding his teammates in the press and initiating clubhouse fights. While it is not uncommon for losing teams to squabble, Mr. Jackson fought his teammates in good times as well as in bad. Despite his attitude issues, Reggie was a perennial major league baseball all-star throughout most of his 21-year career. He earned the nickname “Mr. October” because of his consistent ability to hit home runs during clutch situations in playoff and World Series games, which contributed to his teams winning five championships.
This article originally appeared on Forbes HERE. Serial entrepreneur Seth Epstein recently gave a keynote address as part of the University of California at Santa Barbara’s...

6 Hands-on Tips To Conquer Your Entrepreneurial Fears

This article originally appeared on Forbes HERE. Serial entrepreneur Seth Epstein recently gave a keynote address as part of the University of California at Santa Barbara’s Distinguished Lecture Series. During his inspirational talk, Seth shared six hands-on exercises that entrepreneurs can use to harness their fears. Seth began his entrepreneurial career when he dropped out of the University of California, Santa Barbara at 19 years old to start a clothing company, which he eventually built into a national line of denim products featured at Nordstrom, Macy's and Neiman Marcus. Seth was also the Founder and CEO of FUEL, a broadcast design firm that Razorfish acquired for more than $30 million, and is an Emmy Award winner for his work rebranding ESPN's X-Games.
This article originally appeared on Forbes HERE. Philo Farnsworth created a technology which underlies one of the 20th Century’s most ubiquitous products, yet he died a...

Inventor Or Innovator – Which Are You?

This article originally appeared on Forbes HERE. Philo Farnsworth created a technology which underlies one of the 20th Century’s most ubiquitous products, yet he died a man of modest means and is relatively unknown today. Philo was an inventor, not an innovator. He was primarily motivated by the educational potential of his invention, not the wealth it might generate. He freely shared his ideas and technology with others in the hopes that such openness would advance his scientific field of study. Philo’s fellow researchers were not the only people who benefitted from his discoveries. Numerous innovators capitalized upon them as well, creating dozens of multi-billion-dollar enterprises.
This article originally appeared on Forbes HERE. According to a January 2012 Forbes article, nearly 16% of the 400 most affluent Americans do not have a...

Startup Tips From College Dropouts: Zuckerberg, Jobs, Gates, Dell, Ellison, Branson and Disney

This article originally appeared on Forbes HERE. According to a January 2012 Forbes article, nearly 16% of the 400 most affluent Americans do not have a college degree. When one considers the 400 richest people on the entire planet, the percentage of non-college graduates doubles. Shocking? Hardly. PayPal Co-founder Peter Thiel has granted 24 people under 21 years old $100,000 each, with plans to allocate additional scholarships in coming years. The primary stipulation is that each Thiel Fellow must drop out of college, for at least two years, and pursue their “entrepreneurial ventures, research and self-education.” For many entrepreneurs, college has little appeal. Academia’s arbitrary, bureaucratic structure, combined with its predominant focus on theoretical issues, causes many entrepreneurs to depart college early. Others, such as Walt Disney and Richard Branson never even enroll.
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