This article originally appeared on Forbes HERE. I always enjoy a great guerilla marketing story, such as TestFlight’s use of T-shirts and Tacos to gain Steve Jobs’ attention at Apple’s 2011 developers’ conference. Thus, I was inspired when I heard about the impact collaboration-in-the-cloud innovator Central Desktop made at the April 2012 San Francisco ad:tech conference. Rather than hire the clichéd booth babes (which I have always found to be more than a bit sleazy), the company secured the services of a cigar-smoking, bearded angel with an exaggerated New York accent. By adhering to the following guerilla marketing precepts, Central Desktop’s scruffy angel not only grabbed the attention of the show’s 8,900 attendees, he also effectively conveyed the company’s unique value prop.
The following guest post is from Molly Greathouse, a blogger for RingRevenue. RingRevenue's unique technology allows online and offline advertisers and publishers to consistently increase revenues from mobile, print, search and email campaigns by tracking the phone calls generated by such ads. I am a Board Member and an investor in RingRevenue via Rincon Venture Partners. Facebook is the new crack. Everyone has an account and checks it multiple times a day, no matter how often people threaten to delete it and “de-wire”. Yeah, right. This addiction calls people to get their “Facebook fix” on more than just their laptops or desktops. We need it on the go. So it only makes sense that the Facebook mobile app has been an enormous success. Trust me, as a Facebook addict myself, I can confidently assure you that, when the cell phones come out, more often than not people are checking their Facebook. With all of the app’s success, Facebook is rolling in the dough, right? As it turns out, not exactly.
This article originally appeared on Forbes HERE. Serial entrepreneur, venture investor and startup accelerator pioneer Brad Feld has notoriously mocked traditional marketing throughout his career. Rejecting the paint-by-numbers approach to corporate communications deployed by most marketing executives, Brad has embraced unconventional guerilla marketing tactics to help establish his venture capital firm, Foundry Group, as a thought leader in early-stage tech investing. “…companies should… focus on building amazing products. If you have amazing products, the marketing of those products is trivial. If you have $hitty products, the marketing is impossible. Instead of focusing on marketing as an activity… integrate it into (your) products.” Brad Feld, Managing Director, Foundry Group
The following guest post comes from the blog of GraphEffect. GraphEffect has delivered billions of impressions, millions of fans and unparalleled ROI for a variety of global brands on Facebook and Twitter, including: American Express, Disney, Walmart Bacardi and VISA. I an investor in GraphEffect via Rincon Venture Partners. At the Ad:Tech conference in April, our very own CEO James Borow gave a pretty awesome speech about why social gets to win, emphasizing the new tracking phenomenon of viral attribution. But before we get ahead of ourselves, let’s start at the beginning.
The following guest post is from Eric Greenspan, Founder and CEO of MakeItWork, a consumer facing, in-home tech support service. Entrepreneurs are inundated with success stories, but far less is written about ventures that do not succeed. Success has many fathers, failure is an orphan. Most entrepreneurs do not have the guts to publicly discuss a venture gone awry. However, Eric recently posted the following insights on his blog. Much can be learned from success, but much more can be learned from failure. 11 years and 8 months of commitment, my life savings, every available dollar on every credit card, line and loan, and a promise to my children of a future, gone. The real story behind Make It Work’s demise isn’t exciting. It’s simply about a team of dedicated individuals that failed. We failed because the industry we were in changed over the years. We failed because the economy has drastically fallen since 2008, particularly in the consumer sector. We failed because Apple invented the iPad and the Genius Bar. We failed because Microsoft finally got Windows right. We failed because we tried. We gave it everything we had and it in turn, it took everything we had.
Coull Offers Advertisers Video Skimlinks This article originally appeared on Forbes HERE. As noted in YouTubers Come Of Age - Google Scores A Solid Return On Its Video Development Fund, many YouTube personalities are sensitive to the nature of the ads associated with their content. Some reject pre-roll ads because they increase the viewer abandonment rate. Others shun translucent run-of-site Google ads, because they are distracting and monetize at extremely low rates. In addition, a number of advertisers have invested significant resources into creating libraries of video content which effectively communicate brand and product attributes but are incapable of eliciting a particular action, such as: clicking to a landing page, completing a lead form, or initiating a purchase. Fortunately, several startups have devised tools which make it possible for content creators to maintain the entertainment integrity of their videos while embedding relevant calls-to-action. Such solutions combine the power of a video’s capacity to inform with a direct response ad’s ability to facilitate a desired action.
The following guest post is from Dan Monarko, Online Marketing Manager at The Resumator, a SaaS applicant tracking system and hiring platform trusted by many of the fastest-growing companies in the world, including: Pinterest, Tumblr, Hootsuite, Klout, Posterous, Bitly, Atari and Mashable. I am a Board Member and an investor in The Resumator via Rincon Venture Partners. Vince Lombardi is widely considered the best football coach of all time, and ultimately may be the greatest coach in the history of all sports. He is widely accredited for his success because of his ability to inspire and motivate players, however that is only part of the story. Vince Lombardi was a truly great entrepreneurial leader. He was successful because of his ability to find players that had the passion and desire to win, which inevitably made his job easier. How can today’s entrepreneurs leverage the teachings of Vince Lombardi to identify talent that will drive the company to success?
This article originally appeared on TechCrunch HERE. My son recently tried to call one of our older relatives. He dialed the number and quickly hung up with a confused look on his face. I asked him what was wrong and he replied, “I don’t know. There’s something wrong with their phone, it kept beeping.” I called the number and was amused to hear a landline busy signal, something my cell phone centric pre-teen had never encountered. My son is similarly unacquainted with cable TV. Other than the occasional NBA game, he consumes his video content via our iPad and Xbox. Most of his online viewing is spent on YouTube. He is not alone. Mark Suster, fellow venture capitalist and serial entrepreneur, has written extensively about YouTube’s evolution from dogs-on-skateboards to its current status as an entertainment medium rivaling cable television networks. Mark provides an excellent primer regarding the future of Internet TV HERE. YouTube has over 800 million monthly unique visitors who consume over 4 billion videos EACH DAY. Its evolution has resulted in a new class of entertainment entrepreneur, the creators of professional YouTube content, affectionately known as YouTubers.
Some People Are Indispensable, But No One Is Irreplaceable Reginald Martinez Jackson was also often referred to as a “hotdog” for his self-promotional antics and lackadaisical on-field play. In addition to his reputation as a showoff, Reggie was renowned for deriding his teammates in the press and initiating clubhouse fights. While it is not uncommon for losing teams to squabble, Mr. Jackson fought his teammates in good times as well as in bad. Despite his attitude issues, Reggie was a perennial major league baseball all-star throughout most of his 21-year career. He earned the nickname “Mr. October” because of his consistent ability to hit home runs during clutch situations in playoff and World Series games, which contributed to his teams winning five championships.