About Author: John Greathouse

Posts by John Greathouse

A version of this article previously appeared in Forbes. Last week, LogMeIn completed its merger with the GoTo services previously owned by Citrix (GoToMeeting, GoToWebinar, […]

My Lousy Presentation Allowed LogMeIn To Eclipse GoToMeeting

A version of this article previously appeared in Forbes. Last week, LogMeIn completed its merger with the GoTo services previously owned by Citrix (GoToMeeting, GoToWebinar, GoToTraining, etc.). Ironically, this merger might never have happened if I had been more persuasive back in 2003.
I was pleased and proud when I learned that two of my former UC Santa Barbara students, Sieva Kozinsky, Founder of StudySoup and Eric Posen, […]

Which School Generated The Most Startup/Tech Forbes 30 Under 30 Phenoms?

I was pleased and proud when I learned that two of my former UC Santa Barbara students, Sieva Kozinsky, Founder of StudySoup and Eric Posen, Co-founder of Naritiv, made Forbes’ 2017 30 Under 30 list. This caused me to wonder which schools generated the most awardees. To this end, with the help of Cameron Dennis, (one of my outstanding current students who will likely end up on the 30 Under 30 list someday), we researched the alma maters within Forbes’ startup and tech categories.
A version of this article previously appeared in Forbes. I made many mistakes when I was building my startups. Though the outcomes were financially lucrative, […]

Stay Stoked: Business Travel Doesn’t Have To Suck

A version of this article previously appeared in Forbes. I made many mistakes when I was building my startups. Though the outcomes were financially lucrative, the journeys could have been much more fruitful if I had done one simple thing differently.
A version of this article previously appeared in Forbes. There are two macro trends occuring within venture capital (VC) which are combining to have a […]

Good Things Happen When Two Transformative VC Trends Collide

A version of this article previously appeared in Forbes. There are two macro trends occuring within venture capital (VC) which are combining to have a transformative impact. The VC landscape has morphed into a barbell structure, with lots of small funds on one hand and a handful of large, megafunds on the other end, with few moderate-sized funds in between. As shown in the graph below, the number of funds comprised of less than $100 million more than doubled from 2013 to 2015. Graph via CB Insights
As noted in Success, Santa Barbara Style, my definition of success includes living where you want to live and making money doing what you love. […]

This Startup Airline Lets You Fly Everyday / Any Day – For A Flat Fee

As noted in Success, Santa Barbara Style, my definition of success includes living where you want to live and making money doing what you love. For many entrepreneurs in Santa Barbara, achieving such success would be much more difficult if it weren’t for the emergence of an innovative airline – Surf Air. Surf Air flies to 12 locations within California and members can fly as often as they like, paying a flat membership fee. I initially hesitated because I wanted to travel less, not more, and I was concerned that if I signed up to an “all you can fly” program, I would feel compelled to travel more in order to justify the fixed cost.
A version of this article previously appeared in Forbes. Businesses typically use LinkedIn to recruit employees. However, savvy startups can leverage LinkedIn to create a […]

This Startup Hacked LinkedIn To Recruit Customers & Reduce Churn

A version of this article previously appeared in Forbes. Businesses typically use LinkedIn to recruit employees. However, savvy startups can leverage LinkedIn to create a customer acquisition and a churn reduction tool. In particular, one of Rincon Venture Partner’s portfolio companies, SimpleLegal, has had so much success mining LinkedIn for customers that the CEO was initially reluctant for me to name his company in this article, fearing his competitors will mimic their common sense, yet clever approach.
A version of this article previously appeared in Forbes. A friend recently asked me to give his startup-minded daughter some advice to help her vet […]

The 5 Criteria That Matter When Evaluating A College Entrepreneurial Program

A version of this article previously appeared in Forbes. A friend recently asked me to give his startup-minded daughter some advice to help her vet undergraduate entrepreneurial programs. As I thought about the characteristics that comprise a great program, I identified five criteria that a prospective entrepreneurial student can use to evaluate the efficacy of a collegiate entrepreneur curriculum.
A version of this article previously appeared in Forbes. Novelist and High School Dropout Louis L'Amour knew the importance of seemingly unimportant people (AP Photo) “Growth […]

These High School Dropouts Crushed It With Some Simple Growth Hacks

A version of this article previously appeared in Forbes. Novelist and High School Dropout Louis L'Amour knew the importance of seemingly unimportant people (AP Photo) “Growth hacking” is one of today’s most overused terms, yet despite its trendiness, it predates the Internet by centuries. Entrepreneurs have been seeking clever shortcuts to spur their growth and circumvent their competitors since the dawn of commerce. By looking backward, modern entrepreneurs can co-opt the hacks from a pre-digital age that remain relevant today. These clever ideas often come from unusual sources, including an uneducated carnival operator, an author who dropped out of High School at 15, the owner of a laundry company who ran away from home as a teenager and a restaurateur who left school at the age of 13. That’s right, all of the growth hacks described below were created by High School (and Junior High) dropouts.
A version of this article previously appeared in Forbes. Despite his non-existent education and numerous personal demons, James Brown was a gifted entrepreneur who reveled […]

Good Gawd: Unconventional Startup Wisdom From The Hardest Working Man In Show Business

A version of this article previously appeared in Forbes. Despite his non-existent education and numerous personal demons, James Brown was a gifted entrepreneur who reveled in proving Conventional Wisdom wrong. In the early 1960’s, it was generally believed that soul music needed to be watered down (think Motown) in order to crossover to white consumers. It was also considered gospel that artists should not produce live albums, as such records would reduce concert attendance. James proved the record industry experts wrong, on both counts.
A version of this article previously appeared in Forbes. L-to-R: John Greathouse, unknown woman about to slap John, Reed Shaffner, Jerry Jao & Ara Mahdessian […]

Your Customer Success Team Is Focusing On The Wrong Definition Of Success

A version of this article previously appeared in Forbes. L-to-R: John Greathouse, unknown woman about to slap John, Reed Shaffner, Jerry Jao & Ara Mahdessian My venture firm, Rincon Venture Partners recently teamed with Jason Lemkin, Founder of SaaStr, to host the first SaaStrX event. I had the honor of moderating a panel of three SaaS CEOs who have collectively raised nearly $40 million of venture capital and are on their way to breakout success: Reed Shaffner of Workpop, Jerry Jao of Retention Science and Ara Mahdessian from ServiceTitan.
Page 1 of 4312345678...203040...Last »

Follow John’s Startup Oriented Twitter Stream!


Follow John’s Startup Oriented Twitter Stream. He promises to never Tweet about sunsets, kittens or awesome burritos.