John Greathouse

Hands-On Startup Advice

2018

• Guerilla Marketing: An Empty UPS Envelope Doubled This Company’s Sales
• After Completing This TechStars Exercise, Everyone On Your Team Will Pitch Like A Founder
• How Trying To Assassinate Hitler Led To The Beatles’ Sgt. Pepper
• What Entrepreneurs Can Learn From The Comanche’s Tech Absorption Curve
• Who’s In Your Club For Your Mutual Improvement?
• Change The Way You Negotiate
• The Life This Wearable Saves Might Be Yours
• Parenting An Entrepreneur – This Folktale Will Teach Your Children To Create Something From Nothing
• Non-millennial Bootstrapping – These 50-Something Entrepreneurs Rejected VC $ And Nailed It
• 10 Step Checklist To Rank Your Startup Ideas
• 8 Reasons Startups Should Not End Their Year on December 31st

2017

• 5 Intrapreneur Startup Lessons From The Co-Father Of The Xbox
• Hiring Lessons From Annie Duke: World Series Poker Champ
• Which Of These 7 Fears Are Keeping You From Being An Entrepreneur?
• High School Dropouts Use Common Sense To Amass Millions
• This Startup Should Have Fired Uber, Tinder, Pinterest, Dropbox, Evernote, Tumblr, HootSuite and Instagram
• This Student Talked His Way Into Google Through Courageous Networking
• If I’d Only Known Then… A Boomer’s Millennial Pep Talk
• Why Skateboarders Suddenly Became Scary Good In The Mid-80’s
• Objective Sports: An Indicator Of Startup Success
• My Lousy Presentation Allowed LogMeIn To Eclipse GoToMeeting
• Which School Generated The Most Startup/Tech Forbes 30 Under 30 Phenoms?
• Stay Stoked: Business Travel Doesn’t Have To Suck

2016

• Good Things Happen When Two Transformative VC Trends Collide
• This Startup Airline Lets You Fly Everyday / Any Day – For A Flat Fee
• This Startup Hacked LinkedIn To Recruit Customers & Reduce Churn
• The 5 Criteria That Matter When Evaluating A College Entrepreneurial Program
• These High School Dropouts Crushed It With Some Simple Growth Hacks
• Good Gawd: Unconventional Startup Wisdom From The Hardest Working Man In Show Business
• Your Customer Success Team Is Focusing On The Wrong Definition Of Success
• Selling Online In 2016 For The First Time – What Works When You Have A Blank Slate?
• Why Millennial Entrepreneurs Should Never Watch Shark Tank Alone
• VC Confessions: I Don’t Really Care About Your Product Demo
• 10 Essential Branding Maxims
• What Would You Pay To Have Dinner With A Lost Loved One?
• Entrepreneurs Should Create A Degree – Not Buy One Off The Rack
• Startups Are Tribal – Are You A Shaman Or A Hunter?
• Four Questions Entrepreneurs Should Answer Before Dropping Out Of College
• Should Millennial Entrepreneurs Skip College?
• Practice Entrepreneurship With A Purpose – Before You Start A Company
• Entrepreneur Hack: This Remote Team Of 12 Generated $100M
• 9 Success Principles From A 40-Year Veteran
• Avoid Hiring Victims – Look For These 5 Red Flags
• How Can You Tell If Someone Truly Believes In Your Startup?
• Student-Founded Fantasy Pollster Is Hoping To Pick The Next President
• Car Door Slam Or Spare Tire? Should Startups Build For Buyers Or Users?
• Mini-ventures Build Entrepreneurial Muscle (And Can Lead To Big Businesses)
• Confessions Of A VC: Crap – Why I Passed On Uber’s Seed Round
• Real Entrepreneurs Are Never “Stuck”
• Get Free Drinks, Upgrades And Smiles When You Travel
• Don’t Let Faux Unicorns Screw Up Your Financing
• Startup Lessons From Stephen King: Results Vs. Activities
• Why GoToMeeting’s SaaS Playbook Wouldn’t Work Today

2015

• Online Entrepreneurs: Get Sales Tax Compliant For 2016
• What’s Real About Shark Tank? I Asked This Entrepreneur Who Took Down $1M
• Talk Like An 8th Grader When Pitching Investors
• Is Venture Capital A Path To Riches?
• VC Confessions: We Passed On Twilio’s Seed Round
• Startup Lessons From The Beatles’ Relationship With Their Manager
• How Surfing Made Me A Better Investor
• Fixing Tech’s Gender Problem Starts With Company Culture
• How To Vet Startup Opportunities – Quit Your Day Job With Confidence
• 23 Million Views – Startup Content Goes Mainstream
• 3 Reasons SaaS Savvy Entrepreneurs Don’t Build Their Own Portals
• Dude, Akanda Is Tying The Cloud Together Like A Rug
• This Hollywood Star Proves Entrepreneurs Should Be Clueless
• How To Make (Almost) Anything Go Viral
• When In Doubt, Let People Think You’re A Fool
• Maximize Your Exit By Not Selling Your Company
• Success, Santa Barbara Style: Patagonian Sexwax With A Side Order of UGGS
• Hold On, Congress Is About To Handcuff Online Sellers
• Oh Yeah, That Powerful Computer In My Pocket Is Also A Phone
• Entrepreneurs Who Relish Being Wrong Usually Win
• Attention Startup Accelerators: Your Job Is Not Over After Demo Day
• Your Startup Team Should Have Unlimited Vacation
• This Remote Working Experiment Failed And Succeeded – At The Same Time
• What The Heck Are My Startup Options Worth?
• Facet Interactive Test Post
• Why Selling To The Government Can Destroy Your Startup
• Every Entrepreneur Has A Bob Dylan Moment – What’s Yours?
• How Tony Hawk And The Bones Brigade Broke The Rules & Owned The Market
• PR Is A Passion Play That Cannot Be Outsourced
• Real Startups Never, Ever Discount Their Prices
• George Powell – Doing Well By Having Fun
• Don’t Let Your Startup O.D. On Cash
• Startups Should Focus On Their Net Profit Score Not Potential Promoters
• Trade Show Magic – How Invoca Owned Dreamforce, Without Breaking The Bank
• 5 Simple Tactics To Make Freemium Users Pay
• You Can’t Teach People To Be Entrepreneurs, But Entrepreneurs Can Be Taught
• This Super Cool B-Corp Is Changing The Nonprofit World
• Tarzan To The Beatles: 4 Of The All-Time Greatest Business Deals
• Past Is Prologue: 13 Startup Lessons From How We Got To Now
• Treasure Your Startup’s Underdog Advantage
• Sorry Professor, The American Dream Is Not Dead
• Do Not Obsess On Names – Obsess On Delivering Awesome Customer Value
• American Entrepreneurs – Be Happy You Are Not In Spain
• Startup Pricing: Are You Selling A Giffen Product?

2014

• Honesty Is An Entrepreneur’s Secret Weapon
• Friendship + Mentorship = Friendtorship
• The 12 Laws Of Entrepreneurial Power
• Leadership Lessons Obama and McConnell Should Learn
• Entrepreneurs: Feel Young, No Matter Your Age
• Social Search – What Entrepreneur Needs To Know
• Guerrilla Marketing Genius: Is It The Beer Or The Band?
• UCSB Tops Harvard & Wharton In Startup Wars
• Forget Your Elevator Pitch, What’s Your Personal Pitch?
• Startups Must Embrace Their Unfair Rookie Advantage
• 5 (More) Battle-Tested Business Tips From Amazon Founder Jeff Bezos
• Forget Cash: What Will You Really Make At Your Startup?
• Operate Your Startup Like A Grateful Dead Concert
• Startup Advisors: The Good, The Bad And The Commandos
• 5 Time-Tested Success Tips From Amazon Founder, Jeff Bezos
• This Comedian Discovered Jon Stewart AND The Secret To Entrepreneurial Success
• Dynamic Duos – Are You Batman Or Robin?
• Want To Trip Out? This Entrepreneur Can Hook You Up
• The Newest Source Of Startup Funding – The Sharing Economy
• Killer Potato Salad Kickstarter Campaign Raises > $41,000
• Why You Should Hire A Gaggle Of Interns At Your Startup
• What This Dive Bar Can Teach You About (Not) Marketing
• How To Network With Really Busy People
• Twitter Insights From A Guru With 113,000 Rabidly Active Followers
• Epic Fail: Worst Networking Call Ever
• A Major Step In Gender Equality – Rentable Bridesmaid Dresses
• Ten Step Program For Recovering Victims Of Founderitis
• Remember The Phone Company? It’s Back And It’s Called Facebook
• How To Snag Lunch With A High-Profile Entrepreneur
• How GoToMyPC Kicked pcAnywhere’s A$$
• Does Your Mentor Play These 6 Roles?
• You Are Never Too Old To Learn To Surf (aka: Don’t Be Afraid To Suck)
• This Philanthropist Is Winning Skirmishes With Poverty By Tapping Into An Inner City’s Entrepreneurial Spirit
• Puking On The Emotional Startup Rollercoaster
• How To Transform Your Mentor Relationships Into Lifelong Friendships
• A Dozen Team-Building Tips Inspired By The Dirty Dozen
• Want To Live Life With No Regrets? Follow These 43 Life Lessons
• From Call Center Agent To C-Suite Executive: How This Amazing Woman Did It
• Core Startup Lessons From The Marines And Peace Corps
• SaaS Subscriptions Are Great – TranSaaSional Pricing Is Better
• Rebranding Should Be Driven By Growth, Not Desperation
• How The Heck Did This Kid Create The Largest YouTube Music Network?
• Entrepreneurs Love Celebrity Investors While VCs (Usually) Hate Them
• Social Media Faking It – Cheaper Than You May Think, But Still Not Worth It
• Told She Would Never Walk, This Entrepreneur Danced
• Be Frugal, But Never Cheap When Locking Down Your IP

2013

• Don’t Do Tequila Shots With Your Mentor
• Competition Is A Lie – Tracy DiNunzio Explains Why
• Happy Customers Make Gender Bias (Nearly) Irrelevant
• Founders Should Pay Themselves As Little As Possible
• This Entrepreneur Fought America’s Toughest VCs… And Won
• You Are Never Too Old (or Too Successful) For A Mentor
• Brian Coryat, ValueClick Founder And Internet Pioneer: Startups Should Wing It
• Successful Entrepreneurs Ignore The Lion Tamer’s Stool And Avoid The Whip
• Start Your Company Where You Want To Live – Period
• Richard Branson Started Virgin Airlines Because Of A Girl And A Cancelled Flight
• Should Startups Incubate, Accelerate, Cohabitate or Stay In Mom’s Basement?
• Remote Hiring Bias – 5 Reasons To Recruit Local Employees
• Increase Your Sales Velocity By Saying No To Pilots
• Test Your Entrepreneurial Skills With This Simple Quiz
• Test Your Entrepreneurial Skills With This Simple Quiz
• How This Entrepreneur Went From Poverty To CEO Of A Dead Sexy Startup
• The Perfect Pithy And Productive Investor Pitch
• Marketing Mistakes Serial Entrepreneurs Only Make Once
• Stealth Mode Is Bull$hit
• VidCon Proves YouTube Stars Are A New Breed Of Celebrities
• Here Is What You Missed At VidCon 2013
• Did You Just Fail The Partnership Idiot Test?
• ValueClick Founder And Internet Pioneer Brian Coryat: Startups Are Like Pouring Water Downhill
• Brad Feld Shares His Secrets To A Successful Startup Life
• Combustion Matters More Than Scale
• Make Yourself Irresistible To A Startup
• How To Give A Horrendous Investor Pitch
• The Power Of Mouth To Mouth Marketing
• From Near Death To YouTube Stardom, A Startup Story
• Do Not Know This YouTube Superstar? You Will When He Wins An Oscar
• From Startup Newsletter To Best Selling Book: How This Entrepreneur Pulled It Off
• How This Startup Turned An April Fools Joke Into Customers
• Entrepreneurs Should Forget ROI And Focus On Return On Life: The New Measure Of Wealth
• A Surprising Entrepreneurial Journey To The Pinnacle Of Hollywood
• The Series A Crunch Is For Entrepreneurs Who Cannot Create Their Own Luck
• Using Social Media To Deal With Customer Trolls
• This 28 Year Old Woman Co-Founded One Of The Most Successful YouTube Networks
• Santa Barbara Is NOT The Next Silicon Valley, Here Is Why
• Serious Presentation Tips From Standup Comics
• How This Startup Kicked Oracle’s A$$
• Startup Lessons From The Beatles’ Biggest Failure
• Extracting More Than Cash From Your Angel Investors
• Startup CEO Lessons From Ben Affleck
• Startup Lessons From Pink Floyds Dark Side Of The Moon
• Why Entrepreneurs Hate (Most) MBAs
• How To Avoid (Another) Horrible Boss
• 8 Fundraising Deal Breakers Inexperienced Entrepreneurs Routinely Create
• Deal Hair: Is Your Startup More Like Russell Brand Or Bruce Willis?
• Effective Email Introductions or Why Blind Intros Suck
• Eucalyptus Systems CEO Marten Mickos Shares His Secrets Of Startup Success
• Startup Sales Lessons From TLC’s “Say Yes To The Dress”
• Top Ten infoChachkie Entries Of 2012 – The Year Of Syndication
• Kerri Pollard Discloses Commission Junction’s Secret: Google Beware
• Creating An Innovative Corporate Culture, Citrix Style

2012

• The Impact Matrix: Prioritize Your 2013 Initiatives Using This Startup Ninja Tool
• Hacking Hacker News – How Wily Startups Leverage Social News Sites
• The Original Lean Startup MVP – Louie, Louie
• Citrix’s CEO Mark Templeton: Personal And Professional Success Secrets
• 23 Startup Tips From Oprah Winfrey
• Avoid Death By PowerPoint – Create Slides That Don’t Suck
• Lean Startup Legend Steve Blank Discloses His Most Daring Guerrilla Marketing Tactics
• Startup Thought Leaders With The Most Authentic Twitter Followers
• How To Become a VC
• What The Heck Does “Traction” Really Mean To A VC?
• Celebrities With The Most (Allegedly) Fake Twitter Followers
• Shutup And Sell: Entrepreneurs Shouldn’t Discuss Religion, Politics Or Sex(ual Orientation)
• Five Trick Questions Every Entrepreneur Should Answer Before Asking For Money
• The Crowd Has Spoken: Check Out The Coolest US Tech Companies
• Here’s How You Get A VC To Pull Out Their Checkbook
• Diva Startup Tips: @LadyGaga, @JLo, @Cher, @KatyPerry, @MariahCarey & @NickiMinaj
• How Pinterest, Tumblr, HootSuite, Klout, Posterous, Bitly and Mashable Hire Great People
• Startup Lessons From Olympic Innovators
• Commission Junction Co-Founder Lex Sisney Applies A Scientific Approach To Analyzing Your Business
• Trade Show Guerilla Marketing – Booth Babes With Beards
• Guerilla Marketing, Brad Feld Style
• Coull Entrepreneurs Get More Customers
• YouTubers Come Of Age – Google Scores A Solid Return On Its Video Development Fund
• Recruit Cal Ripken, Not Reggie Jackson, To Your Startup
• 6 Hands-on Tips To Conquer Your Entrepreneurial Fears
• Inventor Or Innovator – Which Are You?
• Startup Tips From College Dropouts: Zuckerberg, Jobs, Gates, Dell, Ellison, Branson and Disney
• 7 Business Mistakes Serial Entrepreneurs Never Make (Twice)
• Entrepreneurs Must Kick Down The Door When Opportunity Knocks
• 6 Steps To Raising Venture Capital – Hint: Preparation Matters More Than Your Pitch
• When Intent And Content Align, Online Ads Suck A Whole Lot Less
• Don’t Pitch Your Idea To Venture Capitalists, They Don’t Care
• Discover The Hidden Persuasion Techniques Concealed In Online Ads
• Why A Prominent Startup Executive Wants You To Fail, Get Fired And Focus
• Steve Blank Discusses The Origin And Future Of The Lean Startup Movement
• Entrepreneurship Is A Compulsion, Not A Choice
• Hands-on Techniques To Avoid Hiring Wantrepreneurs
• More Startup Tips From The Beatles
• 7 Tools of Entrepreneurial Awesomeness
• At NeXT, Steve Jobs Balanced Reality Distortion With Startup Realities
• TechStar Co-Founder Brad Feld: Are We Experiencing A Startup Accelerator Bubble?
• Five Startup Tips From The Beatles
• Five Startup Tips From Bill Gates
• What’s Your Tribal Role At Your Startup?
• 10 Startup Lessons Entrepreneurs Can Learn From Superheroes
• Nine Startup Tips From Michael Dell
• How Tal Siach Found The World’s Ugliest Facebook Profile
• Eight Startup Tips From Mark Zuckerberg
• Mark Suster’s Advice To Emerging Entrepreneurs – “Do Not Do, As I Have Done”
• Your Startup Should Emulate The Beatles, Not A Flock Of Seagulls
• Steve Blank Discusses: The Ideal Venture Capitalist
• Nine Startup Tips From Walt Disney
• A Serial Entrepreneur’s Guide To Uncovering Awesome Startup Ideas

2011

• Top Ten infoChachkie Entries Of 2011
• Worst Networking Call Ever
• Unlike You, Mark Zuckerberg And Bill Gates Can Go Both Ways
• Want To Be A TechStar? Read Brad Feld and Jason Mendelson’s New Book: Venture Deals
• Eleven Startup Tips From Mark Cuban
• (Re)Mixing It Up With Entrepreneurial Filmmaker, Kirby Ferguson
• Bank Robber Or ATM Operator – Which Are You?
• Len Short (RED)ily Discusses Google, Bono & Steve Jobs
• Why Selling To The Government Can Downgrade Your Startup
• What Entrepreneurs Can Learn From The Grateful Dead
• Kevin O’Connor Discusses The Secrets Of Success
• A Serial Entrepreneur’s Take On Brad Feld & Jason Mendelson’s Venture Deals
• Eleven Startup Tips From Richard Branson
• When Hiring Entrepreneurs, Ignore Their Resumes
• 10 Reasons To Start A Company In An Economic Downturn
• DoubleClick’s Guerilla Marketing Legacy
• Intimate Anecdotes And Photos Of Steve Jobs
• Opening The Cloud: Marten Mickos, CEO of Eucalyptus Systems
• Ten Startup Tips From Steve Jobs
• Startups Should Avoid Dropping Trou
• Startups Are A Remix
• An Enchanting Conversation With Guy Kawasaki
• Make Yourself Irresistible To A Startup
• Every Dollar Spent At A Startup Should Yield A Return
• The Blondin Test Will Ensure Your Stakeholders Truly Believe In Your Startup
• Ten Startup Tips From Amazon Founder, Jeff Bezos
• Self-effacing Entrepreneurs Put Their Team Above Their Personal Self-interest
• Kenya Dream Epitomizes The Art Of “Fun-raising” Philanthropy
• Why You (And Your Employees) Have To Work
• Guerilla Marketing Fail – What I Learned From The Austin Police
• Three Factors Which Intoxicate Venture Capitalists
• Interview: Scott Dinsmore, Co-Founder Cumbre Capital and author of the inspirational blog, LiveYourLegend.
• T-shirts And Tacos – A Winning Guerrilla Marketing Combination
• Interview: Mark Douglas, President & CEO, SteelHouse Media
• Parenting Tips From Zappos’ Founder Tony Hsieh’s Mom And Dad
• Interview: Naval Ravikant, Co-Founder AngelList and Co-Maintainer Venture Hacks
• Startup Children – How To Parent An Entrepreneur (Part IV)
• Entrepreneurs Need The Confidence, Courage And Conviction To Be Unreasonable
• Decision Making 101
• Your Startup Idea Should Not Be Charming, It Must Be All Consuming
• Interview: Paige Craig, CEO BetterWorks
• Startup Children – How To Parent An Entrepreneur (Part III)
• RingRevenue Creates A New Performance Marketing Revenue Channel
• When Does Venture Debt Make Sense For Your Startup?
• Advice For Emerging Entrepreneurs (And Anyone Else With A Boss)
• Startup Children – How To Parent An Entrepreneur (Part II)
• Interview: Benjamin Satterfield, Co-Founder & CEO TestFlight
• Startup Children – How To Parent An Entrepreneur (Part I)
• Interview: Jason Lehmbeck, Co-Founder and CEO of DataPop
• Why You Should Hire A Gaggle Of Interns At Your Startup
• Interview: Arnie Gullov-Singh, CEO of Ad.ly
• Avoid Getting Grin Screwed By Properly Qualifying Your Prospects
• Interview: Clark Benson, Founder & CEO of Ranker.com
• Putting “Trade” Back Into Tradeshows
• Interview: Isaac Garcia of Central Desktop
• Why A Cellular Carrier Did Not Buy Skype
• Now Is Never Too Early For An Entrepreneur
• ConTraps Part IV – Avoid Exclusion From Future Revenue Opportunities
• ConTraps Part III – Contract Traps Entrepreneurs Should Avoid At All Costs
• Ten Rookie Startup Mistakes You Won’t Make
• Interview: Jason Nazar of Docstoc
• ConTraps Part II – Contract Traps Entrepreneurs Should Avoid At All Costs
• ConTraps Part I: Contract Traps Entrepreneurs Should Avoid At All Costs
• Startup CEO 360-Performance Reviews – The Podcast
• Entrepreneurs Should Go For The Quick Buck – Then Stop
• A Serial Entrepreneur’s Take On Guy Kawasaki’s Enchantment
• Startup 360-Performance Review Result – Improved Time Management
• Effective Startup 360-Performance Reviews
• Interview: Angie Hicks of Angie’s List
• Leverage Your Startup’s Origin Story To Reinforce Your Mission & Values
• How To Create A Celebratory Startup Corporate Culture
• How To Run Effective Company Meetings At Your Startup
• Worst Corporate T-shirt Designs Ever
• Lunch With Mark Suster
• Interview: Dan Engel of SaaSy
• Pawn Stars Teaches Entrepreneurs How To Not Negotiate
• Interview: Ryan Rifkin of Burstly
• Stop Rickrolling Your Customers and Prospects
• Interview: Clark Landry of GraphEffect
• How To Write An Effective Answer On Quora: Communications 101
• How To Make Freemium Customers Generate Revenue For Your Startup
• Balance Minimal Product Viability With Maximum Utility: Maximize Your Startup’s Value Proposition – MVP²
• Interview: Seth Epstein of SocialStay
• How To Maximize Your Value At A Startup: Your Greatest Ability Is Often Your Availability
• Interview: Thorsten von Eicken of RightScale
• Five Ways To Maximize The Value Of Your Startup Experiences
• Entrepreneuriship Is Best Learned Experientially: Why Most Business Books (Still) Suck
• Interview: Lynda Weinman of Lynda.com
• Interview: Ian Siegel of ZipRecruiter
• Interview: Kevin O’Connor of FindTheBest
• Do Not Seek Your Fortune, Create It: How The Three Little Pigs, Illiterate Miners and Pink Floyd Guided One Entrepreneur’s Journey

2010

• Optimistically Pessimistic: Entrepreneurs Fear Near-term Failure Yet Are Assured Of Their Long-term Success
• Makers vs. Takers – Entrepreneurs Create Wealth, They Do Not Confiscate It
• How The Mightily Unaware Fall: Entrepreneurs And Authors Must Be Self-aware To Be Serially Successful
• A Startup’s Net Profit Score Is More Important Than Its Net Promoter Score
• UnVenture Capitalists: Seek Investors Aligned With Your Interests, Not Their Egos
• Who Wants To Be A Millionaire? Every Successful Entrepreneur Should Expect The “Million Dollar Question”
• Some People Are Indispensable, But No One Is Irreplaceable
• Obtain Impactful Recommendations And References: Leverage Social Norming To Get Into Graduate School Or Score A Job
• Infiltrating Big Dumb Companies: In Through The Out Door
• How Do I Identify A Great adVenture Opportunity? The Answer Is Obvious, Yet Insightful
• TMP Talks: Jim Andelman on New Venture Investing
• Why Saying “Thank You” Is Good Business
• Know When To Declare Defeat And Toss Out A Bad Idea – Do Not Be Afraid To Say, “That Baby Be Ugly!”
• Mark Suster on Influence and Persuasion
• Intellectual Property – Worthless To A Startup, Priceless To A Big Dumb Company
• Create An Industry Alliance: Entrepreneurs Need Friends On The Startup Playground
• Building a Successful Startup Team
• De-risk Your Startup By Doing It Again: The Joy Of Getting The Band Back Together
• TMP Talks: Michael Crandell on Cloud Computing
• Making Revenue Sharing And Cost Savings Deals Work – Sharing Means Caring
• Jedi Mind Tricks That Can Drive Sales At Your Startup
• Maximize Your Exit By Not Selling Your Company
• Past Is Prologue As New Industries Emerge: It Ain’t Gonna Be Different
• Conforming To Your Customers’ Realities: Your Stakeholders’ Perceptions Matter
• Limit… less: Ignore Limits – Focus On Opportunities

2009

• Pour And Stir II – Managing Your Cost Per Customer
• Pour And Stir I – In Pursuit Of The Ideal Business Model
• Sales Kids With Grit – Web 2.0 Paper Routes
• Fast Follower III – First Mover Disadvantage
• How Much For A Rib? Pricing Should Be Based On The Value You Deliver – Period
• InfoChachkie Nuggets #2 – June 05 2009
• Fast Followers II: What Color Are Your Elephant’s Sunglasses?
• Fast Followers I: Beat The Market Leaders At Their Own Game
• InfoChachkie Nuggets #1 – May 22 2009
• Headlines Are Written By The Hopeless – Successful Entrepreneurs Work More And Hope Less
• Grubbing For Money – There Ain’t Nothing New About Venture Capital
• RIP RFP – Why Startups Should Never Complete A Request For Proposal – Especially One Issued By The Government
• A Nice Guy Who Finished First – Words Of Wisdom From Barrie Bergman
• Three Minutes To Success – Eight Success Factors Boiled Down To A Compelling Nano-Presentation
• A+ Players – Hire Employees Who Can Foster An “A” Game In Themselves AND Others
• Youthful Discretion – Why Youth Is A Stunning Entrepreneurial Advantage
• The Three C’s To Wealth Creation
• B-Side Entrepreneurial Hits – If At First You Don’t Succeed, Flip It Over And Try Again
• Do You Have An Entrepreneurial Gold Finger? – The Answer Is On The Back Of Your Hand
• No Laughing Matter – Presentation Tips From The World Of Standup Comedy
• Starting Up In A Downturn – 10 Reasons To Start A Company In An Economic Downturn
• The Turn Of The Screw – An Underkill Approach To Negotiating Your Startup Employment Package
• What The Heck Are My Startup Stock Options Worth?! Seven Questions You Should Ask Before Joining A Startup
• Free Advice, Worth Half The Price – Properly Compensating Entrepreneurial AddVisors
• What Do Bill Gates And Karch Kiraly Have In Common? They Can Go Both Ways
• Innoventors – How Entrepreneurs Change The Rules Of The Game
• Lousy Products Might Break Your Bones – But A Name Will Seldom Hurt You

2008

• Corporate Venturing – How Entrepreneurs Can Get the Love Without a Bear Hug
• Core Values That Sustain Your Startup’s Culture
• Dirty Team-Building
• Reinvent The Wheel – A Nonstandard Look at Standards
• Inventors vs. Innovators
• Driving The Mouse
• Old Gray Advice
• To Woo Or To War – When Should An Entrepreneur Fight, Flee or Flirt?
• The Lemonade Principle – What Entrepreneurs Can Learn From Eight-Year-Olds
• Buzz Kill – Entrepreneurs Cannot Afford To Muddle Their Message With Empty Catchphrases
• Nair – Remove The Hair From Your AdVenture Before Seeking Funding
• Spilling The Beans – When Is It Safe To Talk About Your Entrepreneurial Ideas?
• Kiss of Death – Contract Provisions Entrepreneurs Should Avoid at All Costs
• Roping in the Legal Eagles
• Thrill The Messenger – How An Entrepreneur Can Put Words In Media Messengers’ Mouths
• Peace & War Corps – Creating A Low-Pay / High-Reward Startup
• Excludesivity – Avoid Becoming Excluded From Future Revenue Opportunities
• The Book – How Rookies and Startups Can Maintain Their Unfair Advantage
• The Author’s Dilemma – Why Most Business Books Suck
• (Non)Sense of Entitlement – Entrepreneurs Need The Whole Package To Succeed: Talent, Temperament and Tenacity
• Joining An adVenture
• Competitive Sleuthing
• Backmasking Forensics – Uncovering Hidden Messages in Agreements
• Pulp Facts – Entrepreneurial Press Releases Should Generate Revenue
• Humble Pride –Steadfast Resolve Is Vital To A Startup’s Success
• Pressure – The Mother Of An Entrepreneur’s Motivation
• Max Brand – Entrepreneurs’ Branding Maxims
• Time Wounds All Heels – The Importance Of Honesty To Successful Serial Entrepreneurs
• PR Passion – Why Startups Should Never Outsource Public Relations
• Corporate Creed – Values, Desires, Purpose and Talents Are the Basis of a Startup’s Corporate Culture
• Conventional Wisdom Isn’t –Why Going Against The Grain Is Often To An Entrepreneur’s Advantage
• How To Give A Horrendous Investor Pitch
• Competing From the Fringe
• Ready, Fire, Aim – Entrepreneurs Must Plan To Build Upon Their Initial Success
• Two Brothers
• Bro Factor – Intimate Relationships Which Provide Your Startup With An Unfair Advantage
• Tom and Huck
• Great Expectations
• Best of Show

2007

• Are You an Entrepreneur?
• Single Serve Bros
• Where Have All The Ideas Gone?
• Entrepreneurial Enterviewing
• Beware The Consultant
• Finding An Entrepreneurial Gem
• Venture Debt – The Other Green Money
• Listen – Do You Want To Know a Secret?
• Frugal Is As Frugal Does
• Personal Pitch
• Do They Believe?
• What If?
• The Tribe
• Nature or Nurture?
• The Fringe
• Private Means Private or How To Avoid Dropping Trou
• Small Ideas, Big Benefits
• The MBA Education And Other Oxymorons
• Pattern Matching
• Hold em or Fold em
• Turncoats are Turncoats
• Founderitis – A Ten Step Recovery Program
• Brian Epstein is Not John Lennon, and Neither is Your VC
• Monopoly
• Be Like Sam
• Making Stone Soup