5 Ways Poker Legend Annie Duke’s Brilliant Book Will Help You (And Your Startup) Make Better Decisions

A version of this article previously appeared Forbes.

When I saw World Series Poker Champion Annie Duke speak in 2017, I was inspired to write an article describing some of her recruiting techniques. Impressed with her wit and insights during her talk, I was excited to read her latest book, Thinking In Bets. I was not disappointed.

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Hiring Lessons From Annie Duke: World Series Poker Champ

A version of this article previously appeared in Forbes.

Annie Duke Poker 6_17

Earlier this year, I had the pleasure to hear Kit Cooper interview World Series of Poker champion Annie Duke. Annie touched upon a number of compelling topics that will be covered in her forthcoming book Thinking In Bets (due out early 2018), including how she provokes job candidates to show their true colors during interviews so she can read their “tells.”

It is clear that Annie enjoys interviewing candidates, a role in which she makes people uncomfortable in order to peek into their souls.

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This Woman Saved Clorox When It Was A Fledgling Startup

A version of this article previously appeared Forbes.

In 1913, five business people founded America’s first liquid bleach factory. The group raised $75,000 ($2 million, inflation adjusted), with the intent to mine the salt-water deposits that occur naturally in the brackish ponds around the San Francisco Bay Area. It was then processed into sodium hypochlorite, the main ingredient in household bleach.

Their intended market was large institutions, such as factories, food processors, laundries and municipal water companies. As such, they packaged their highly concentrated, 21% sodium hypochlorite product in 5-gallon containers.

The company floundered for two years, nearly going out of business before Annie Murray, wife of one of the company’s founders, stepped in. She modified the company’s product and packaging, while redefining its target market. Annie’s efforts helped create a company that is going strong over 100-years later. In 2018, Clorox employed over 8,000 people and generated over $6 billion in sales.

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Are You A Cynic Or Skeptic? Your Answer Could Doom Your Business

 

A version of this article previously appeared in Forbes.

“A cynic is a man who, when he smells flowers, looks around for a coffin.”  L. Mencken, American Satirist

During a recent conversation with a close friend about a high-profile politician’s motivations, my friend said, “You’re a cynic.” I corrected him and said, “No, I’m a skeptic.” It turns out, neither of us were quite right. When it comes to politicians, I am very much a cynic, but in most other regards, I’m a skeptic.

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